Google Play on Tuesday introduced UPI Autopay for subscription-based purchases in India. UPI was initially made available on the platform as a payment option in 2019. Google claims that it supports over 300 local payment methods in over 60 countries. The National Payments Corporation of India (NPCI) had launched the UPI AutoPay facility for recurring payments in July earlier this year. It enables customers to set e-mandates for cyclical expenses like phone bills, EMI payments, insurance, electricity bills, entertainment/OTT subscriptions etc.
UPI Autopay feature for subscription-based purchases
Google on Tuesday announced that its [Google Pay] customers can now use the UPI Autopay feature for their subscription-based purchases in India. The store now offers a “Pay with UPI” option after customers select a subscription plan. They will then have to approve the purchase in their supported UPI app. The move is expected to help local developers expand their subscription plans.
UPI Autopay was launched in India by NPCI in July. It allows users to set up e-mandates for recurring purchases through eligible apps. In addition, one-time, daily, weekly, fortnightly, monthly, bi-monthly, quarterly, half-yearly and yearly mandates can be set up by users.
New Process for Auto-Debit Transactions
The introduction of UPI autopay on Google Play comes almost a month after the Reserve Bank of India’s (RBI) new auto-debit rules, which came into effect on October 1. This change has impacted millions of customers in India with recurring online transactions. All auto-debit transactions like Netflix or YouTube subscription payments now go through a new process.