Xiaomi sells largest smartphone in India, OnePlus registered highest growth
India's smartphone shipments registered a 23 percent increase in year on year (YoY).
India's smartphone shipments registered a 23 percent increase in year on year (YoY). A new report by Counterpoint market research firm stated that in the first quarter of 2021, 38 million units were shipped to India. Xiaomi has won in this case with 26 percent market share. Samsung topped the top 5 brands with 52 percent growth.
Counterpoint said that 10 out of five models shipped in India were from Xiaomi. OnePlus achieved 33 percent share of 5G smartphone shipments in Q1 of 2021 and continued to lead. While Realme extracted the cheapest 5G phones in this segment.
According to the latest report on Indian smartphone shipments released by Counterpoint's, Xiaomi again topped. It achieved 26 percent market share and recorded 4 percent growth in Q1 of 2021. It has the highest number of Redmi 9 series phones. The report said that Redmi 9A was the best-selling phone in this quarter. At the same time, the Mi 10i has also performed well.
On the other hand, Samsung ranked first in growth with 52 percent in the first quarter of this year. This time Samsung focused in the budget segment and strengthened its hold in the market by bringing in a new budget series like the Galaxy M02. Galaxy M02 was launched at a price of Rs 7,499. The company had a market share of 20 percent in the first quarter of 2021. At the same time, Galaxy-A and Galaxy M-series are also doing well. At the same time, Samsung also benefited greatly by launching flagship smartphones like Series Galaxy S21 (Rs 69,999) ahead of time.
Apart from this, there were three more brands that made their way into the top five. These are the smartphones of Vivo, Realme and Oppo. Vivo recorded 16 percent growth in YoY and finished third in 2021 Q1. At the same time, in terms of real growth, it fell 4 percent but finished fourth with 11 percent market share. Oppo grew by 12 percent and achieved 11 percent market share in 2021 Q1.
Apple is not ranked with these top five brands. The company reported a YoY growth of 207 percent in Q1 2021, furthering its pace of Q4 2020. The brand retained its leading position in the premium segment with 48 percent market share. There was a lot of demand for the iPhone 11 (58,400). At the same time, the iPhone SE (2020) was also in demand. According to Counterpoint, Apple registered more than 1 million shipments for the first time in two consecutive quarters.
OnePlus also registered a growth of over 300 percent in YoY of Q1 2021. The reason for this was OnePlus Nord (₹ 29,999), which was the best selling 5G smartphone of this quarter. At the same time, OnePlus 8T (Rs 38,999) also got similar response.